Thursday, 26 November 2009

2010 Predictions

I found an article in the current issue of Design Week that provides the reader with predictions of how design will adapt in 2010 according to the research company Mintel.
It was an interesting read and below are some of the points addressed:

  • Clearer front-of-pack nutrition statements on food packaging will appease the 45% of UK consumers who complain that nutrition labels are cluttered and confusing
  • In 2010, grudge items such as cleaning products will be housed in chic, boutique-inspired packaging. Products highlighting simplicity of use will appear, aimed at Generation Y consumers, born between 1977 and 1994
  • Colour-coding, such as that used by Glaceau Vitaminwater, will gain popularity to help shoppers make faster choices

    Source/ Mintel Consumer Packaged Goods Predictions 2010

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