It was an interesting read and below are some of the points addressed:
- Clearer front-of-pack nutrition statements on food packaging will appease the 45% of UK consumers who complain that nutrition labels are cluttered and confusing
- In 2010, grudge items such as cleaning products will be housed in chic, boutique-inspired packaging. Products highlighting simplicity of use will appear, aimed at Generation Y consumers, born between 1977 and 1994
- Colour-coding, such as that used by Glaceau Vitaminwater, will gain popularity to help shoppers make faster choices
Source/ Mintel Consumer Packaged Goods Predictions 2010
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